The SWEETEST dress shop in Central Pennsylvania!

We're in the business of making memories—and while you may think that we just sell dresses, we actually have a very big job. The dresses we sell are symbolic of a pretty special moment that you usually don't get to do over. When we help you find the perfect dress that means something to us. That means we've helped you select something in harmony with that moment, a dress that will help make that moment last forever. When you think about it, we have a lot on our shoulders—so it's a good thing we love what we do!

We've been here in Hershey for a while now. While we've grown and brought all kinds of new stuff into the shop, did a lot of weddings and proms and won a few awards, we have measured our successes by how many friends we've made since we decided to set up our boutique just a few short years ago.

The right dress makes the moment – let us help you find it.

Our History

Cocoa Couture is a full service bridal shop specializing in everything formal. We highlight bridal and prom with a mix of ready-to-wear and black-tie affair ensembles. We top it all off with cruise and destination wear which can be ordered for any occasion.

Cocoa Couture Bridal Commercial


Appointments are available, walk-ins welcome. On a Saturday our busiest day of the week please schedule an appointment. Appointments in the morning last 1.5 hours and appointments in the afternoon last 1 hour.

What our clients are saying about us

  • I found my dress in February after visiting a different store earlier with no success. The consultant I worked with was fabulous I believe her name was Miranda she was home on vacation from college! She made me feel so comfortable and truly listened to what look I was going for! My mom also loved the little pup that was there to greet us as we walked in the door!!I loved my experience and cannot wait for my dress to come in!! Thank you so much for making my search for the perfect gown easy and enjoyable:)
    Ashley McIntyre
  • Amy Lynn
    I bought my dress today and couldn't have asked for a better experience! Everyone was very helpful and genuinely cared about my style and preferences. It was comfortable, cozy, and personal with a huge selection of gorgeous gowns. Thank you so much!!
    Amy Lynn
  • My life has been so busy, I am a wife, mother, grandmother, work full-time, preparing for the holidays, and my father has been really sick in and out of the hospital. In addition my youngest son is getting married next weekend and I didn't have a mother of the groom dress. I read on Cocoa Couture website that they carry larger size dresses (because I'm not a size 10 anymore). I went to the store without an appointment and was greeted immediately with a smile by Jill and Danielle. I told them I needed a mother of the groom dress. They asked when do I need it for? Hesitant to reply, I said next weekend. Jill said no problem. I said really?? She said we will find you a dress. Both Jill and Danielle began searching for dresses for me to try on. After trying on about 5 dresses, I knew I had found the right dress!! Both Jill and Danielle agreed, it was the dress for me! I want to thank both Jill and Danielle for making me beautiful for my son's wedding. It was a tremendous weight lifted off my shoulders that I now had a dress. I am truly grateful and would highly recommend Cocoa Couture in Hershey for your wedding needs!
    JoAnn Ressler Slingwine
  • I went to a few bridal shops to looks for a dress - but Cocoa Couture was definitely the best! Compared to other bridal shops, the consultants were very knowledgeable about the dresses - from information on the designers, to how the dresses are made, how we can expect them to be altered, etc. Janine, my consultant, was very helpful. The first set of dresses weren't exactly what I had in mind, but she listened to my suggestions and style ideas and picked out so many dresses that matched my idea of a perfect wedding dress. In the end it was hard to choose! I swear they know the details of every dress in the whole store - if you just tell them what you want they will find a dress that has it! I would definitely recommend this shop to anyone in the future. However, it is easiest for them to help you if you have an idea in mind - so make sure you come prepared with pictures!
    Moira Shea
  • Last year I went to Cocoa Couture, nervous but excited. I was never in a real wedding gown shop, and there were lots of options. The particular dress I was looking for, wasn't available, but the young woman that was assisting me, was beyond helpful! She asked me all kinds of questions to get a better feel for my likes and dislikes. Pulled out a few dresses and tried them on. But nothing that shouted "this is your dress!" Then she noticed one small detail about me. I had a touch of glitter in my eyeshadow. Going off of that, the designer I loved, and the other things she knew about me, she pulled out this one particular dress. At first glance, it was kinda plain looking but I LOVED the sparkly skirt it had. Tried it on, I really liked it. But wanted to think about it. I tried a few more, but kept going back to that one dress. Finally I tried it on again. Went out to look at it and so my mom could see it again. The woman helping me, put a veil on me to give it a more bridal look and that was it. I knew it was my dress. I am beyond happy I went there for my dress! Every fitting and picking my girls dresses went so smoothly and everyone was so sweet and helpful. Thank you all so much for making one of the most stressful parts of planning a wedding, be so fun!
    Ellie Lynn

Questions? Please Contact Us